Message in a bottle
March 22, 2016
Not sure what to drink while bashing the shit out of a Trump piñata? Ilegal Mezcal might just be your answer.
According to a friend behind the stellar blog Mezcalistas, these amusing flyers at 18th and Mission streets are part of a guerrilla marketing campaign the mezcal brand launched in San Francisco this week. The campaign has already hit New York City and Los Angeles.
In addition to proclaiming Donald Trump, essentially, an asshole, the brand is encouraging people to post photos of themselves posing with a shot of Ilegal Mezcal to Instagram using the hashtag #ashotatdonald. For every photo posted, the company will donate $2 to an immigrants’ rights organization.
Previously: